The project activities are geared toward: local communities living in close proximity to the habitats of MAPs, experts from local authorities, the regional government and bodies of the Ministry of Environment and Water and of Agriculture and Food, NGOs, educational and scientific institutions, journalists from regional and national media and the general public.
A radio campaign will be carried out as part of the project. It will include over 200 broadcasts on the “Horizont” (Horizon), “Plovdiv” and “Stara Zagora” radio stations of the Bulgarian National Radio. This will ensure that the message that Bulgaria is one of the richest countries in MAP on Earth and is among the top exporters of MAP in the world, which means that their processing can provide livelihood for local communities and economic growth opportunities for the country as a whole
will reach the general public.
The following activities will be carried out as part of the project:
- Training of municipal ecology experts, regional government employees and forestry unit employees, all of who issue permits for the collection of MAP,
- Training of herb buyers and processing facility managers and other entrepreneurs, who are responsible for training herb collectors
- Creation and dissemination of educational materials – brochures and posters for the collectors, a handbook for the journalists working on the MAP topic,
- Organisation of a mobile information and consulting center for farmers, entrepreneurs, collectors and all those interested in sustainable collection, cultivation and processing of MAP
- Production and national broadcasting of a film about sustainable MAP use and the benefits it can bring to the project region and our country,
- Execution of a Herb Fair in Plovdiv, with the participation of business organizations in the food, cosmetic and pharmaceutical industries, which use MAPs as raw materials,
- Creation of a database with information and photographs about MAP – valuable species and the useful compounds found within them, collection and processing rules, cultivation and value adding methods, ethnobotany – the herb use traditions and customs of our people, etc.