The Medicinal Gold of Bulgaria is a story about how the abundance of valuable medicinal plant species can give livelihood to the population of the regions where their habitats are located and bring economic benefit to Bulgaria. The film presents good examples of the sustainable use of medicinal plants in the country. The story of the herbs’journey from the field to us – the consumers, is told with the participation of collectors and entrepreneurs from the whole value chain. It clarifies the correct way to collect herbs, what kind of processing they go through and how the beneficial substances they contain are extracted and used. The correct collection, primary processing, storage and transportation of the raw plant material and the adding of value are important in order to obtain a good price for the herb resources and derive maximum economic benefit from them. This is why the role of well-trained collectors is also key.
The film presents the cultivation of medicinal plants as a main approach toward the conservation of wild resources. Good Bulgarian cultivars, the benefits of producing cultivated plant material and successful examples of the cultivation of endangered species are also featured.
The main events executed during the project were used as premiere opportunities for the film, as well as for its distribution and popularization. It was first screened during The Bulgarian Herb Fair in November 2015.
The film has been provided to the Bulgarian National Television, as well as all regional television channels in the project region and the whole country.
Here are some photos from the production of The Medicinal Gold of Bulgaria: